Monday, January 30, 2012

All Natural ? Really?

“Natural” and “organic” are often used interchangeable but they are VERY different. Consumers can be misled and misdirected. There is NO official definition or enforcement of the term “all natural” by the Food and Drug Administration (FDA). On the other hand, they do regulate and enforce “organic" and there are strict rules that must be adhered to in order to gain this designation.

The term “natural” that the FDA uses (but does not enforce) only applies to added color, synthetic substances and flavors. However, those same “natural” foods can contain pesticides, herbicides, MSG, heavy metal toxins, etc. Currently, there are many recent lawsuits for using “all natural” labeling and marketing yet allegedly, it is comprised of synthetic and unnaturally derived ingredients. (Lawsuits include ones against Kashi cereals and Kellogg. However, keep in mind that they are innocent until proven guilty and the cases have not yet concluded.)

Be aware and cautious of any labeling that is not regulated or certified by FDA/USDA. “Low Fat," “Low Carb,” and “All Natural” are all extensively marketed terms that are not regulated or defined. Read the labels...If any ingredient is not recognizable or as I like to say not “something your grandmother would have in her kitchen or pantry,” then it isn’t a “natural” product.

Stay tuned………..

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